What is SEO and why is it important?
You want to be found on the first page of your favorite search engine, but you don’t know how to make that happen? That is where SEO comes in. Some things to keep in mind are that SEO is ever evolving and it takes continuous work.
First, you need to know your competition. Are you a big fish in a little pond or a little fish in a big pond. Competing for search terms in the Bay Area is very different than competing just in your town. How unique is your business and how big of an area do you want to cover? If you are the only producer of purple-polka-dotted widgets in the West coast, competing in San Francisco is a cinch. If you are one of 1,000 producers in San Francisco, you have some work cut out for you.
We will help you find what makes your business unique and work with you to build on that uniqueness to build a SEO strategy.
Content, Content, Content
Search Engine Optimization is based mostly on one thing, your content. There is no more important element to increase your traffic then to customize your content. Content can’t just be about the search engines. If you write relevant, meaningful content with your audience in mind, it can improve your overall site visibility.
Link building is not just about how many links you can make back to your site. It is the quality of the link that is important. Credibility is gain by having links to your site from relevant sources.
Keyword and Competitor Research
Research and analysis on your existing web data provides a baseline to work from. Looking at your competitors gives us a goal to meet and exceed. We will recommend the best strategy possible for targeting keywords, geographies, and more.
Site errors can limit traffic to your pages. Analyzing web reports can help determine problem area and provide a plan to resolve any issues. Analytics show the progress of your SEO efforts and their impact on data such as online traffic, unique visitors, sales, and more.
Find out the importants of build on a well established web site to increase visibility. Social Media is like the frosting on a cake, it is another layer to build on. Twitter, YouTube, Pinterest, Facebook and other accounts add to your SEO strategy